The Fencing Company

Overview

The Fencing Company is a UK-based business providing domestic and commercial fencing solutions. When the company first approached Seren Global Media, it was at an early stage of its journey and needed a clear, professional presence in a competitive market.

The ambition was to create a brand that felt credible, approachable and trustworthy, supported by a digital platform that would generate enquiries and support long-term growth. Seren Global Media was brought in to lead the project from concept through to launch.

The brief

The brief was comprehensive. The Fencing Company required a complete brand identity, a new website designed to drive leads, and a marketing launch that would generate awareness and enquiries from day one.

There was no existing brand or digital infrastructure in place, so the challenge was to create everything from scratch while ensuring the business could quickly establish itself, stand out from competitors and convert interest into enquiries. The client was looking for a partner who could manage the full process and provide clarity at every stage.

Our approach

We began by working closely with the client to understand their services, target customers and the competitive landscape. This informed the development of a brand that was professional, practical and easy to recognise, reflecting the reliability and quality the business wanted to be known for.

We designed the brand identity from the ground up, including the logo, colour palette and supporting graphics. The visual approach was deliberately clean and confident, designed to work consistently across digital platforms, signage and future marketing materials.

Alongside the brand development, we designed and built a new website with a strong focus on usability and lead generation. The site was structured to make it easy for visitors to understand the services on offer, navigate quickly to relevant information and make contact. Clear calls to action, simple layouts and mobile-friendly design were prioritised to support conversion.

Seren Global Media also wrote all website copy, ensuring the language was clear, accessible and customer-focused. The content was structured to support both user experience and search visibility, helping the site perform as a practical sales tool rather than a static brochure.

To support launch and early growth, we set up and managed a Google Ads campaign designed to drive targeted traffic to the website. This activity focused on reaching people actively searching for fencing solutions, helping generate early enquiries and build momentum. We also supported brand awareness through signage and visual materials, ensuring the new identity was visible and consistent across physical and digital touchpoints.

The outcome

The project delivered a fully formed brand and digital presence that allowed The Fencing Company to enter the market with confidence. From a standing start, the business launched with a clear identity, a professional website designed to generate leads, and marketing activity focused on attracting relevant enquiries.

By managing brand creation, website build, copywriting and launch activity as a single, integrated project, we ensured consistency across every element. The result was a cohesive platform that supports both immediate customer engagement and longer-term growth.

This project demonstrates Seren Global Media’s ability to take a business from concept to market, providing end-to-end support that combines brand development, digital delivery and practical marketing execution.