Paradigm Governance Partners
About the client
Paradigm Governance Partners was a specialist fiduciary services and governance solutions provider based in the Cayman Islands and the United States. The firm offered tailored governance, regulatory and fund support to alternative investment managers across multiple jurisdictions. Over several years, we worked with Paradigm on strategic marketing and communications that built its visibility, showcased its expertise, and strengthened its reputation in a highly competitive market. In 2024, Paradigm was successfully acquired by global fund services provider Hawksford — a major milestone in the company’s development and international expansion.
The brief
Paradigm Governance Partners engaged us to provide comprehensive marketing and PR support over a sustained period of four years. The core aim was to elevate Paradigm’s presence to reflect its professionalism and expertise, communicate effectively with its global and institutional client audiences, and support business growth through consistent and impactful communication.
As the acquisition by Hawksford began to materialise, our brief also expanded to include sensitive communications around this transition — helping Paradigm announce and explain the move in a way that protected and reassured existing clients while drawing positive attention from the wider financial press.
Our approach
We partnered with Paradigm to develop and deliver an ongoing content and communications programme tailored to its business goals and audience. Each month we produced high-quality blog content that was published on the Paradigm website, reinforcing its thought leadership in governance and fund services and improving its organic visibility on search engines and industry platforms.
In addition to website blogs, we produced regular press releases to highlight key achievements, insights, and other newsworthy developments. These releases supported Paradigm’s profile in the trade press and helped position the business as a trusted specialist in its field.
To complement written content, we designed LinkedIn teasers and graphics that amplified Paradigm’s messages on social media, increasing engagement with both existing and prospective stakeholders. Alongside this, we managed a broad range of graphic design and brand-management work, including brochures, letterheads, social media graphics and pop-up banners, ensuring that Paradigm’s visual identity remained consistent, professional, and aligned with its positioning as a firm of high calibre.
In parallel, we developed a quarterly client newsletter that was distributed via email to Paradigm’s database. This newsletter provided clients and contacts with a curated update on insights, commentary, and company developments, nurturing relationships and keeping the firm top-of-mind.
As the acquisition by Hawksford progressed, we worked closely with Paradigm’s leadership to craft communications that sensitively explained the change. We helped develop press releases and media outreach that communicated the strategic logic of the deal, highlighted the opportunities the acquisition created for clients, and reinforced continuity of service — ensuring existing clients felt informed and assured rather than unsettled by the news. This included positioning the acquisition within a broader narrative of growth and mutual fit, helping draw positive attention from financial media and industry stakeholders.
The outcome
Our long-term collaboration helped Paradigm maintain a confident, consistent voice across its digital and media channels, underpinning its reputation as a professional, capable, and forward-looking governance specialist. The steady stream of content, newsletters, and design work ensured the firm remained visible and relevant to its audiences, supporting business development and market engagement over multiple years.
When Paradigm was acquired by Hawksford — a strategic development that expanded the reach of both organisations — our communications work helped present the move in the most positive and reassuring light possible. By clearly articulating the benefits of the acquisition for clients and the alignment between the two firms’ cultures and propositions, we helped Paradigm navigate this transition without causing concern among its core clients, while also drawing attention from industry media to the strategic significance of the deal.
Ultimately, our partnership contributed to Paradigm’s strengthened market presence and supported its journey toward acquisition, helping the company tell its story compellingly, professionally, and with confidence.
