Media Relations

Cutting through the noise with trusted press coverage that builds credibility, influence and measurable impact.

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In an age where audiences are overloaded with digital content, social feeds and algorithm-driven messaging, traditional press coverage retains a level of credibility that no other channel can match. Media relations — sometimes referred to as press relations, public relations or earned media — remains one of the most effective ways to build trust, shape perceptions and get your story heard by the people who matter.

At Seren Global Media, our media relations team helps organisations of all sizes achieve authentic, authoritative and high-impact press coverage that supports strategic goals and delivers real results.

Why Media Relations Matters More Than Ever

The digital world has brought incredible opportunities — but it has also created information overload. Audiences today are sceptical, selective and overwhelmed. They scroll past ads and ignore most online noise. But trusted media outlets still influence opinion, shape industries and set the tone of public conversation.

A well-placed article or press release in a respected publication can:
Build instant trust and credibility
Reach niche audiences impossible to target through advertising
Establish thought leadership
Elevate your brand above competitors
Drive engagement, enquiries and sales
Strengthen your organisation’s reputation over the long term

This is the power of earned media — and it’s why media relations remains essential in a digital-first world.

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Reaching the Audiences That Matter Most

One of the biggest advantages of media relations is the ability to reach highly targeted, specialist audiences with precision. Whether you need to influence:

A specific sector
A trade or profession
A technical or niche audience
Policymakers or industry leaders
Local communities
Investors or stakeholders

…there will be a publication, journalist or media platform that speaks directly to them.

From major national outlets to hyper-specialised trade press, our team knows how to match your story with the right media — and the right audience.

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Specialist Media Expertise Across Sectors

Seren Global Media works across a wide range of industries, including:

Finance & professional services
Technology & innovation
Property & construction
Manufacturing
Energy & environment
Public sector & education
Insurance, reinsurance & specialist risk
Tourism, leisure & hospitality

We understand the publications, the journalists, the angles that resonate — and how to package stories for different sectors.

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A Team Built on Real Press Experience

At Seren, media relations is not theory — it’s something our team has lived and breathed for decades. Many of our consultants have worked inside the media as journalists, editors or communications leads.

This gives us:

An inside view of how newsrooms think
The ability to craft press releases that get picked up
Strong relationships with journalists across industries
Insight into what makes a story timely, relevant and newsworthy
The skill to position clients as industry experts and trusted commentators

Our background in the press means we understand exactly how to help you stand out — with pitches and stories that get attention.

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Our Media Relations Services:

✔ Press Releases & Media Materials

Professionally written, journalist-ready press releases that communicate your message clearly and credibly — optimised for both media pickup and search engines.

✔ Targeted Media Outreach

We identify the right publications, journalists and specialist outlets for your audience, ensuring your story lands in the most impactful places.

✔ Thought Leadership Positioning

From expert commentary to long-form features, we position your team as leaders in your field through carefully targeted media opportunities.

✔ Press Office Support

Complete day-to-day media management, including handling enquiries, requests, interviews and media monitoring.

✔ Crisis & Reputation Management

Guidance and support to manage challenging situations, protect your reputation and maintain public trust.

Why Choose Seren Global Media?

Proven track record securing high-quality coverage across regional, national and specialist press
A team with real newsroom experience — we know exactly what journalists need
Deep sector knowledge, enabling us to craft powerful and relevant stories
Strategic thinking, aligning media relations with your wider communications goals
SEO-friendly content, blending press impact with digital visibility
A trusted partner for long-term, sustainable media presence

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Case Studies

Swansea Building Society

Swansea Bay Construction Support Group (SBCSG) Apprentice Awards

Paradigm Governance Partners

Ready to Elevate Your Story?

Whether you need to announce news, build brand visibility or reach a specialist audience that ads simply can’t reach, Seren Global Media can help you break through the noise with credible, high-impact press relations.

Get in touch today to discuss how our media relations team can support your organisation.